A trademark can be many things — even sounds or smells. By definition, a trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identify and distinguishes the source of the goods or services of one party from those of others.
It is obviously important to consider whether a trademark that you plan to use is already registered or is in use on the Internet. It is equally obvious that you would likely want to secure rights to a corresponding domain name before you invest time or money in the use of a candidate trademark.
Determining Trademark Registrability
You can conduct a preliminary trademark search here. If the results of the preliminary search are favorable, you should still consider having a full search conducted at the US Patent and Trademark Office so that the results are based upon a complete data set and are current.
Once you have determined that a mark is not in use on the Internet and the corresponding domain name is available, you should have a trademark registrability search conducted at the United States Patent and Trademark Office. The registrability search will provide you with current information about existing trademark registrations and applications for trademark registration. It is usually not enough to rely upon the records available on the Internet as they are not as current as the public records available at the United States Patent and Trademark Office.
Proceed with Trademark Registrability Search
The legal fee, including the government filing cost for preparing and filing a trademark application for a single class of goods or services is $995.00.
Proceed with Application for Trademark Registration